The Financial Times has become the latest news organization to strike a deal with OpenAI. In a joint announcement on Monday, the Financial Times and OpenAI said that maker of ChatGPT will use the Financial Times’ journalism to train its AI models and collaborate on developing new AI products and features for the publication’s readers. ChatGPT will also attribute and and link back to the Financial Times when it includes information from the publication in its responses
“It is right, of course, that AI platforms pay publishers for the use of their material,” said Financial Times CEO John Ridding in a statement and added that the Times is “committed to human journalism.” Neither company disclosed the financial terms of the agreement. Earlier this year, The Information reported that OpenAI offers publishers between $1 million and $5 million a year to license their content to train its AI models.
Generative AI is only as good as the training data used to train the models that power it. So far, AI companies have scraped everything they can from the public internet often without the consent of creators, and are constantly on the hunt for new data sources to keep the outputs generated by these models current. Training AI models on news is one way to achieve that, but some publishers are wary of giving up their content to AI companies for free. The New York Times and the BBC, for instance, have OpenAI from scraping their websites.
As a result, OpenAI has been striking financial deals with leading publishers to keep its models trained. Last year, the company partnered with German publisher Axel Springer to train its models on new from Politico and Business Insider in the US and Bild and Die Welt in Germany. The company also has deals with the Associated Press, France’s Le Monde, and Spain’s Prisa Media.
Subscribing to the Financial Times costs at least $39 a month for. But, as some pointed out, its partnership with OpenAI effectively means a dismantling of its own paywall for general readers through generative AI.
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